stabak
New member
I can see how those names whould be problematic for a proud company that has a better history in Spain but just shortening the name to RJ (just for the US market) as you or someone else suggested is brillant. RJ would make a great new logo - one the would honor both families that started this great company.
+1 RJ, promoting with graphics the MR (like YZ, KX, etc..)
Brand awareness is a tricky thing and takes time