And it's gone....
Why didn't Teneco simply sold Marzocchi ???
Resale on GG is dead low due to the brand uncertainty now it's even more worse because the zokes are history...no more parts... What a mess...
http://www.amcn.com.au/news/1505/marzocchi-closes-american-owner-forces-shutdown/
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Marzocchi Closes |American Owner Forces Shutdown
By Alan Cathcart
May 25, 2015
News
Italian suspension manufacturer Marzocchi has been a key supplier to the European motorcycle industry ever since it was founded in 1949 in the Bologna suburb of Zola Pedrosa by brothers Stefano and Guglielmo Marzocchi. Among its current clients are BMW, Moto Guzzi, MV Agusta ? practically all its models are fitted with Marzocchi forks - Beta, Gas Gas, and Ducati, whose new Multistrada 1200 uses a Marzocchi fork, as well as the Diavel, Streetfighter 848 and Hypermotard SP. This makes the news that its American owner Tenneco has decided to shut the company down as of September this year both shocking, and significant.
Based in Lake Forest, Illinois, Tenneco is an automotive suspension multinational with 29,000 employees worldwide and factories in China and Europe as well as the USA, which in 2014 had a turnover of $8.4 billion.
In 2008 it decided to enter the then-flourishing motorcycle and mountain bike market by acquiring Marzocchi, but the global economic crisis that took hold weeks later meant that the timing could not have been worse. It?s unlikely that Marzocchi could have survived on its own, with a Euro 15 million debt mountain largely caused by already poor quality control which resulted in a high rate of returns from customers forced to reject components supplied to them for OE fitment.
Tenneco instituted a programme of ramping up quality, as well as investing in a new range of products, all aimed at turning the tide in motorcycle component orders ? mountain bike suspension had by now been shifted to Taiwan. But with sales cut drastically thanks to the recession, Tenneco decided to shut Marzocchi down in 2011 ? a process which the Italian unions managed to delay by agreeing to cutting the 170-person workforce at Zola Pedrosa to 120 people, and a 35% decrease in hours worked for the remainder. In return, Tenneco committed to delaying a possible closure until mid-2015 ? but despite signs of a global upturn in the two-wheeled marketplace, it has now been confirmed that the company will shut its doors as of September 2015.
Motorcycle manufacturers which use Marzocchi forks as OE components have been notified that they will no longer be supplied with these once Marzocchi?s stock of such parts has been exhausted. It?s understood that the prime reason for Tenneco exiting the increasingly competitive motorcycle sector has been the advent of the new-generation electronically adjustable and semi-active suspension systems fast becoming the industry norm for high end models sold in more developed markets, and the substantial development cost entailed in producing these, then constantly updating them. In other words, the current technical suspension race has in effect claimed its first victim, leaving WP, Sachs and of course market leader ?hlins to fight for their share of the marketplace.
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R.I.P.