liv2day
Platinum Level Site Supporter
Being a marketing guy, the first thing I look at to get an idea of who's being targeted with a product is the brochure, data sheet, website, etc. Take a look at the "tag line" from the brouchure:
Not exactly specific, but the message is pretty clear - a versatile bike that can be ridden by anyone If you look at the imagery used in the brochure, it shows both men and women in both a trials type environment as well as trail - and it's significant to note that the trail image has a female rider.
Here's a link to the Randonne page on GG: http://www.gasgasmotos.es/en/dual-sport/452-tx-randonne-200.html
And here's a link to the brochure: http://www.gasgasmotos.es/uploads/motos/randonne/presskit_randonne_2014_eng.pdf
While discussing the technical aspects of the bike are important, what really drives a bike like this is the messaging Gas Gas puts behind the bike - as well as user/reader/etc reviews.
Personally, I see something like this as being the perfect addition for a dealer to offer when catering to the family dirt bike segment. Trying to avoid stereotypes, but Dad gets an enduro bike while wife/son/daughter gets an entry level machine to start enjoying the sport.
It truly is about the story being told
The new TX randonne 2014 has been created and improved to enjoy unlimited offroad. A bike easy to ride in any way thanks to its versatility.
Not exactly specific, but the message is pretty clear - a versatile bike that can be ridden by anyone If you look at the imagery used in the brochure, it shows both men and women in both a trials type environment as well as trail - and it's significant to note that the trail image has a female rider.
Here's a link to the Randonne page on GG: http://www.gasgasmotos.es/en/dual-sport/452-tx-randonne-200.html
And here's a link to the brochure: http://www.gasgasmotos.es/uploads/motos/randonne/presskit_randonne_2014_eng.pdf
While discussing the technical aspects of the bike are important, what really drives a bike like this is the messaging Gas Gas puts behind the bike - as well as user/reader/etc reviews.
Personally, I see something like this as being the perfect addition for a dealer to offer when catering to the family dirt bike segment. Trying to avoid stereotypes, but Dad gets an enduro bike while wife/son/daughter gets an entry level machine to start enjoying the sport.
It truly is about the story being told