liv2day
Platinum Level Site Supporter
Being a marketing guy, the first thing I look at to get an idea of who's being targeted with a product is the brochure, data sheet, website, etc. Take a look at the "tag line" from the brouchure:
Not exactly specific, but the message is pretty clear - a versatile bike that can be ridden by anyone If you look at the imagery used in the brochure, it shows both men and women in both a trials type environment as well as trail - and it's significant to note that the trail image has a female rider.
Here's a link to the Randonne page on GG: http://www.gasgasmotos.es/en/dual-sport/452-tx-randonne-200.html
And here's a link to the brochure: http://www.gasgasmotos.es/uploads/motos/randonne/presskit_randonne_2014_eng.pdf
While discussing the technical aspects of the bike are important, what really drives a bike like this is the messaging Gas Gas puts behind the bike - as well as user/reader/etc reviews.
Personally, I see something like this as being the perfect addition for a dealer to offer when catering to the family dirt bike segment. Trying to avoid stereotypes, but Dad gets an enduro bike while wife/son/daughter gets an entry level machine to start enjoying the sport.
It truly is about the story being told![Cool :cool: :cool:](https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f60e.png)
The new TX randonne 2014 has been created and improved to enjoy unlimited offroad. A bike easy to ride in any way thanks to its versatility.
Not exactly specific, but the message is pretty clear - a versatile bike that can be ridden by anyone If you look at the imagery used in the brochure, it shows both men and women in both a trials type environment as well as trail - and it's significant to note that the trail image has a female rider.
Here's a link to the Randonne page on GG: http://www.gasgasmotos.es/en/dual-sport/452-tx-randonne-200.html
And here's a link to the brochure: http://www.gasgasmotos.es/uploads/motos/randonne/presskit_randonne_2014_eng.pdf
While discussing the technical aspects of the bike are important, what really drives a bike like this is the messaging Gas Gas puts behind the bike - as well as user/reader/etc reviews.
Personally, I see something like this as being the perfect addition for a dealer to offer when catering to the family dirt bike segment. Trying to avoid stereotypes, but Dad gets an enduro bike while wife/son/daughter gets an entry level machine to start enjoying the sport.
It truly is about the story being told
![Cool :cool: :cool:](https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f60e.png)