GasGas Enduro has a change in the US

Hmmm... Why are these men smiling? :)

20100806gasgas_lead_600.jpg


Above photo: Ted Stuckey, Clay Stuckey, GasGas General Director Ramon Puente and GasGas Sales Director Albert Cervera


A more detailed press release is here :

http://www.amadirectlink.com/news/story.asp?id=2173

Jeff
Webmaster
GasGas Riders Club
 
That frame color looks great!! If the wife does lock in one of the jobs she is working to get maybe a new 250 is in the works.. I like the 4stroker the best so far,,
 
Size

I think one thing people have to remember is GAS GAS MOTOS and Gas Gas USA are very small. It will take time to get things rolling but I don't see them being on every corner or even every race for that matter. Realistically they make 8,000 to 10,000 bikes any given year and the USA is not their biggest market. I mean last I checked Husqvarna sells 10,000 bikes in the USA alone and I don't see many of those around.

So it may always be an up hill battle to make them more popular but at least it will be a good ride!

Cheers,

Rick
 
Rick

I doubt Husqvarna sells 10,000 current (model) motorcycles in the whole world in a year.

They sure don't have a problem blowing out non-currents when they get overstocked and I would guess that that accounts for a good part of their total yearly sales.

In the US I would estimate their total numbers each year around maybe 1000 current/non current bikes a year. That's just my guess.

It would be interesting to see their actual numbers though.

They are a good company and have had some very invovative product debuts over the years.

With them taking over the remains of the BMW 450X project I'm sure they'll see an increase in sales numbers.
 
Husq sells about 2000 bikes per year in NA.

We had a meeting for the Husaberg guys at the KTM dealer meeting and they showed us some industry figures for all the boutique brands in the US. They showed Husqvarna's sales last year in the 700 range. In fact Husaberg is close to catching them in sales already. You get outside California and I would bet you Husky does not have more than 10 functioning dealers. The only active one I know of in the entire southeast is the guy in Atlanta. They have some nice looking new product but very few places to sell them. I will bet you this...one year from today there will be at least 2 times as many GasGas's in the hands of riders in the southeast than there are on Husky.
 
I've said this before about the GasGas brand in the US - over the last couple of years, due mostly to the changeovers between GasGas Motors America (2002 to 2006), to Dixie Sales (2007), to GasGas USA (2008-2010), the brand had bottomed out in sales to consistently around 75 to 100 bikes a year.

Meanwhile, starting in the 2008 and going through to the present, the rest of US off-road motorcycle sales dropped off as much as 40% to 50%, depending on whose numbers you look at, while GasGas just lumbered along at 75 to 100 units a year.

Now in the US GasGas is poised to very easily quadruple that number of bikes each year with the program GasGas Offroad US has in place. The rest of the US enduro bike market is targeting maybe 10% to 15% growth each year coming out of the recession.

Don't think it can happen. Watch and see.
 
Sales

Sorry to jump the gun a bit...I looked at an old press release that must have listed total production and NA sales closely. Not trying to say anything negative as I am trying to get sales going in my area as well. The problem as I see it is not getting to big to fast even from a sales stand point as a dealer.

As supply must equal demand, demand must equal supply. Its difficult to just increase supply for a demand that may not exist initially. Husky does have some backing in this area and I just look at them as a bench mark right now to gauge sales.

I wouldn't want to see a ton of bikes out and then have a lack of backing on the parts end. It can be a tricky thing to keep up with I know some people that gave up on Husky in their new found rebirth because parts supply seems to have gone backwards. Iam sure not everywhere.

I want to see this work for everyone including myself just it can be better to work slowly and effiecently.

Oh...new bike turn over is another thing that worries me at least in my area. Don't know if it was a fall off in support or general attitude of owners? KTM and Jap brands in racing circles are able to get racers to sell and purchase to new bikes yearly. I was apart of that for some time of course the economy played a role in slowing that for the time. I guess GG owners need to let go to help the brand or market the brand to new owners that can do this...

Anyway thinking out loud...

Cheers,

Rick
 
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