Yes. Weight reduction first.
GG would know better, but I suspect making the current chunky swing-arm more svelte (like KTM) and replacing sand casting with die casting would yield some significant pounds/kilograms. I have no handle on any benefits to be found in the frame, but if KTM can find weight reduction in theirs, so can GG.
With the Euro to Dollar ratio near parity, it presents opportunities to sell across the Atlantic.
Along that line, if you look at the MSRP of the 2017 KTMs ($8K to 9K for two-strokes), that makes me wonder if GG can re-establish that price differential advantage they had over KTM from several years ago.