Talk about advertising dollars talking the talk. In 2009 the gasser 450 won the Australasian dirt bike mag 450 enduro shoot out with reference to the submitted score cards by the testers, the mag came up with a "total ownership experience" winning criteria at the last minute giving the win equally to the yammy and ktm due to " perceived reliability and resale value". No guess whom spends the most in ad dollars at adb, and have the biggest Aussie market share. it was like dirt bike watergate, gasgas got so much free publicity amongst off road riders that their 2 strokes are just about a mainstream choice here now.
The Editor left and started his own mag vowing to tell the truth, and does, he even called the new wr450 unacceptably fat in this day and age, even after Yamaha threatened to not give them test bikes again. The new mag is now the second biggest mag and gaining, and Yamaha gave them a bike, which they now call big Bertha. In the end the truth will win.
I like how u.s mags buy there shoot out bikes so they can do what they want for as long as they want, it gives the clearest insight. Moto verde seems to be ruthless as well.