GasGas, New Investors

[memphis2857]

So KTM takes ownership, everyone’s scared KTM will kill the brand, nobody buys a GG because they’re scared of being stuck with an obsolete bike, KTM doesn’t make money, they dump the brand all together, GG dies. It’s such a shame. I’ve been such a huge fan of these bikes and invested so much time and money I to the brand. The uncertainty will prevent me from ever buying another one.




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[Zman]

https://www.motomandistributing.com/swm-rs-300-r

SWM looks pretty cool!

 

[honuki250]

I have liked Gasgas since 2005. Test rode 2013 not impressed. aT MID OHIO I got to ride the 2017 vs the 2018 ggec300 and WOW the 2018, that is a great bike. I had hoped to buy a used one next year as many move to the 2020.

NOW??? Saying that, I WILL NOT!!! WILL NOT!! But a KTM Period. I don't want to be a sheep and follow I want something different that still will perform.

after going to the Columbus bike show if GG dies it will be Beta. They will let you customize your bike from the factory, bark busters, lowered, suspension etc before you pick it up at the dealership. Long live Gasgas but red is what I will ride

 

[shawbagga]

It seems obvious to me. Think about it, what's the only type of motorbike in the world that KTM doesn't already have a very strong place in the market?

Answer: trials bikes.

Acquiring GG (I know, they didn't technically acquire them, but at 60% ownership, they may as well have) allows them to jump straight to the front of the line with very competitive trials models, with lots of history and expertise. A little tweaking of a few technical details, manufacturing processes, and management practices, plus some of the KTM mothership's marketing budget to promote them more, and they'll be seeing an ROI on this deal in a hurry. 100% business decision.

That's what this is about. Which isn't entirely a bad thing. We will almost certainly see strong, competitive, updated trials bikes for the foreseeable future. While some of us certainly won't care for them being tainted with orange blood, it looks like this was better than the alternative of closing up shop forever.

The big downside I see in this is that the enduro line won't likely survive. Husaberg brought a lot of technology to the table to a young, unknown KTM. Husqvarna brought fantastic name recognition, and a great opportunity for KTM (now well established) to brand and up-sell a "premium" bike. GasGas enduro brings nothing of this sort to the table, and if they're not able to differentiate it substantially (not from a technical standpoint, but from a sales standpoint), then they'll kill it.

The only way I could see it working, is that if Husqvarna is the premium brand, GasGas could be the budget brand that competes with the Japanese bikes' price points (or maybe the other cheaper Euro bikes). That said, they'd have a veeeeery fine line to walk to avoid cannibalizing the sales of their higher priced (and higher margin) orange and white bikes. While I as a consumer would love to see a model lineup like this, I doubt seriously they'd actually do it.

Either way, I wish all at GasGas the best of luck, and certainly hope to see them prosper over the coming years in this new relationship.

3 'different' brands means 3 lots of advertising, 3 lots of separate dealers & 3 lots of 'R&D'(haha)/race teams/sponsored riders. Can't see it happening.

 

[Elvis74]

So KTM takes ownership, everyone’s scared KTM will kill the brand, nobody buys a GG because they’re scared of being stuck with an obsolete bike, KTM doesn’t make money, they dump the brand all together, GG dies. It’s such a shame. I’ve been such a huge fan of these bikes and invested so much time and money I to the brand. The uncertainty will prevent me from ever buying another one.




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That’s the way it is or will be...
I ride gasgas since 2005 and I am very happy with them. I am not sure what to do now. I was thinking of buying a GP this fall but honestly right now I am not sure if I should. How about the parts availability when gasgas is orange?!


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[stabak]

The question is if the trials market justifies the capital invested.
Shut down the enduro line, there goes brand loyalty and you instantly convert former GG owners to Beta/Sherco prospects
Kill the brand, that's money down the drain. Invest in an electric bike know how makes sense but again that's Torrot.

Circles

 

[masterbill]

I doubt if the starting situation on the newer bikes has helped sales, which has lead to where we are now.

 

[gasgasman]

https://enduro21.com/index.php/40-general/4484-ktm-buying-gasgas-what-s-the-story

 

[sneaky98gt]

3 'different' brands means 3 lots of advertising, 3 lots of separate dealers & 3 lots of 'R&D'(haha)/race teams/sponsored riders. Can't see it happening.

I agree entirely. I see it as extremely unlikely, but I don't see the enduro line surviving any other way. If it's just presented as an equivalent option, but red in color, there's no way they'll keep it.

That said, there's plenty of successful examples in the automotive world with several different tiers of brands. Maybe KTM is shooting to be the first to make it work in the dirt bike world.

 

[Leo]

Maybe closing a factory in Spain isn't that easy..... Remember, government put their money there too. I belive something will have to be made there.

KTM eliminated the biggest competitor in trials. Now they have a trusted bike and the know how.

The only off road electric (non toy) procuct is the TXTe. (trials again) Good bike with clutch and gears. World champion twice. Will KTM enter urban mobility market with Torrot? Not shure if they sell well or are profitable.

Time will tell. I belive they will let EC die when new euro 5 hit market. Spain factories will make anything else. Trials can benefit from hudge KTM/Red Bull marketing and fan base.

Even not beeing a huge market. Trial is where all those competitors born and grow up with better bikes than those they make

 

[Sewerat]

I have liked Gasgas since 2005. Test rode 2013 not impressed. aT MID OHIO I got to ride the 2017 vs the 2018 ggec300 and WOW the 2018, that is a great bike. I had hoped to buy a used one next year as many move to the 2020.



NOW??? Saying that, I WILL NOT!!! WILL NOT!! But a KTM Period. I don't want to be a sheep and follow I want something different that still will perform.



after going to the Columbus bike show if GG dies it will be Beta. They will let you customize your bike from the factory, bark busters, lowered, suspension etc before you pick it up at the dealership. Long live Gasgas but red is what I will ride

Technically you are mistaken. It is not the factory, it is the American importer. Taking money from your local brick and mortar dealership....but what do I know.

 

[sfiegen]

I may have met some of you over the last few years as I worked for Mark, as the Demo tour manager in 2017 and did some mechanic duties for David Knight at the Rev Limiter in "18".We Launched the totally remodeled EC/XC line at AMA vintage days mid year in "17" to universal appreciation for what was accomplished by new Gas Gas management. Mark has been dedicated to Gas Gas for over a decade and he and his old partner, at one time, were solely responsible for keeping the Gas Gas enduro line here in the US. I have read all the responses, all the articles by other mc publications, and agree and disagree with them. The article in Enduro 21 that the EC/XC could be kept as a classic.....I don't think so, the new models clearly are the best suspended, best handling bikes out of the crate. These bikes can be raced and competitive for years without any mods. Euro emission standards may someday dictate injected two strokes in Europe but why could the EC/XC line be a US model only? Again speculation is all over the place so who knows. Mark is still dedicated to the brand and until HE meets with management and has a "new" direction he will try to keep it business as usual for all involved. I met with Mark Monday and he is concerned for the future, and is very concerned for the future of his employees. Until we know more just keep riding and loan out one of your bikes to a buddy so they can realize how really good these bikes are. I have known Mark for years and as information is made available and shareable he will keep everyone informed.

 

[Gibnut]

That?s the way it is or will be...
I ride gasgas since 2005 and I am very happy with them. I am not sure what to do now. I was thinking of buying a GP this fall but honestly right now I am not sure if I should. How about the parts availability when gasgas is orange?!


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KTM Head Office just took over the remaining small percentage of the Australian importer, AHG, they didn?t own. Vertical integration = increased margin at every stage from production to after-sales service.

Not saying this will occur in North America, but if it does, the first thing that will happen is Gas Gas parts will rise in price.

 

[shawbagga]

KTM Head Office just took over the remaining small percentage of the Australian importer, AHG, they didn?t own. Vertical integration = increased margin at every stage from production to after-sales service.

Not saying this will occur in North America, but if it does, the first thing that will happen is Gas Gas parts will rise in price.

Yes indeed.

 

[blitz11]

Given the choice, i'd rather have a more expensive parts supply than no parts supply at all.

 

[Motorman_55792]

Given the choice, i'd rather have a more expensive parts supply than no parts supply at all.

My prediction is no parts supply at all within a few years.

 

[shawbagga]

My prediction is no parts supply at all within a few years.

Ala Husky/'Berg.

 

[Moto7man]

Ala Husky/'Berg.

Exactly.

 

[Moto7man]

Investors and New Ranger Info

I just spoke to a GasGas dealer that said bc of the KTM buyout all production has stopped and no new models will be delivered until or after December.

 

[Eurobikeconvert]

Who wins most from the deal

Obviously the big part is GG gets to stay alive. The synergies in parts sharing and R&d is a big advantage as well. GG gets access to 4 stroke range without major investment and Ktm gets the same from trials and electric point of view. I?m sure the GG employees with feel more secure now.